An SEO Glossary - Common SEO Terms Defined
Search Engine Optimization (SEO) has become a vital weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it is also somewhat of an enigma. This can be partly because of the very fact that it’s such a replacement and rapidly changing field, and partly thanks to the actual fact that SEO practitioners tend to talk in a language all of their own which, while not translation, is virtually impenetrable to the layperson. This glossary seeks to remedy that situation, explaining specialist SEO terms in plain English…
AdWords
See ‘Sponsored Links’.
algorithm
A advanced mathematical formula employed by search engines to assess the relevance and importance of internet sites and rank them accordingly in their search results. These algorithms are kept tightly underneath wraps as they’re the key to the objectivity of search engines (i.e. the algorithm ensures relevant results, and relevant results bring additional users, which in flip brings a lot of advertising revenue).
article PR
The submitting of free reprint articles to several article submission sites and article distribution lists so as to increase your website’s search engine ranking and Google PageRank. (During this sense, the “PR” stands for PageRank.) Like traditional public relations, article PR conjointly conveys a sense of authority as a result of your articles are widely published. And because you are proving your experience and freely dispensing information, your readers can trust you and will be more possible to remain loyal to you. (During this sense, the “PR” stands for Public Relations.)
article distribution lists
User teams (e.g. Yahoo, MSN, Google, Smartgroups, and Topica groups) that accept email submissions of articles in text format, and then distribute these articles via email to all of the members of the group. See conjointly ‘article PR’.
article submission sites
Websites which act as repositories of free reprint articles. Authors visit these sites to submit their articles free of charge, and webmasters visit to search out articles to use on their websites freed from charge. Article submission sites generate revenue by selling advertising area on their websites. See conjointly ‘article PR’.
backlink
A text link to your web site from another website. See conjointly ‘link’.
copy
The words used on your website.
copywriter
A skilled writer who makes a speciality of the writing of advertising copy (compelling, engaging words promoting a particular product or service). See conjointly ‘SEO copywriter’ and ‘internet copywriter’.
crawl
Google finds pages on the World Wide Net and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders create their method from page to page and website to site by following text links. To a spider, a text link is like a door.
domain name
The virtual address of your web site (normally in the form www.yourbusinessname.com). This is what folks can type once they want to visit your site. It’s conjointly what you will use as the address in any text links back to your site.
ezine
An electronic magazine. Most publishers of ezines are desperate for content and gladly publish well written, useful articles and provide you full credit as author, as well as a link to your website.
Flash
A technology used to form animated web pages (and page elements).
free reprint article
A commentary written by you and created freely obtainable to alternative webmasters to publish on their websites. See additionally ‘article PR’.
The search engine with the greatest coverage of the World Wide Net, and which is responsible for many search engine-referred traffic. Of approximately 11.five billion pages on the World Wide Net, it’s estimated that Google has indexed around 8.eight billion. This is often one reason why it takes so long to increase your ranking!
Google AdWords
See ‘Sponsored Links’.
Google PageRank
How Google scores a website’s importance. It provides all sites a mark out of 10. By downloading the Google Toolbar (from http://toolbar.google.com), you’ll view the PR of any web site you visit.
Google Toolbar
A free tool you can download. It becomes part of your browser toolbar. It’s most useful features are it’s PageRank show (that permits you to read the PR of any site you visit) and it’s AutoFill operate (when you’re filling out an on-line type, you can click AutoFill, and it enters all the quality information automatically, as well as Name, Address, Nothing code/Postcode, Phone Variety, Email Address, Business Name, Credit Card Range (password protected), etc.) Once you’ve downloaded and installed the toolbar, you’ll would like to line up how you’d like it to look and work by clicking Choices (setup is terribly straightforward). NOTE: Google will record some information (mostly regarding sites visited).
HTML
HTML (HyperText Markup Language) is that the coding language used to create much of the data on the World Wide Web. Net browsers browse the HTML code and display the page that code describes.
Internet
An interconnected network of computers around the world.
JavaScript
A programming language used to make dynamic website pages (e.g. interactivity).
keyword
A word which your customers seek for and which you use frequently on your site so as to be relevant to those searches. This use called targeting a keyword. Most websites actually target ‘keyword phrases’ as a result of single keywords are too generic and it’s very tough to rank highly for them.
keyword density
A live of the frequency of your keyword in relation to the entire wordcount of the page. Therefore if your page has two hundred words, and your keyword phrase seems 10 times, its density is five%.
keyword phrase
A phrase which your customers rummage around for and that you employ frequently on your website so as to be relevant to those searches.
link
A word or image on a internet page which the reader can click to visit another page. There are normally visual cues to point to the reader {that the} word or image is a link.
link path
Using text links to connect a series of page (i.e. page one connects to page 2, page two connects to page three, page three connects to page four, and so on). Search engine ‘spiders’ and ‘robots’ use text links to jump from page to page as they gather information regarding it, thus it’s a smart idea to permit them traverse your entire site via text links. (See ‘Link paths’ on p.21. for any information.)
link partner
A webmaster who is willing to place a link to your website on their website. Quite often link partners have interaction in reciprocal linking.
link popularity
The amount of links to your website. Link popularity is the one most important issue in a high search engine ranking. Webmasters use a number of ways to extend their website’s link popularity together with article PR, link exchange (link partners / reciprocal linking), link shopping for, and link directories.
link text
The part of a text link that is visible to the reader. When generating links to your own website, they’re only (in terms of ranking) if they embody your keyword.
meta tag
A brief note within the header of the HTML of your web page that describes some facet of that page. These meta tags are scan by the search engines and used to assist assess the relevance of a website to a explicit search.
natural search results
The ‘real’ search results. The results that the majority users are wanting for and that take up most of the window. For most searches, the search engine displays a long list of links to sites with content which is connected to the word you searched for. These results are ranked per how relevant and vital they are.
organic search results
See ‘natural search results’.
PPC (Pay-Per-Click advertising)
See ‘Sponsored Links’.
PageRank
See ‘Google PageRank’.
rank
Your position within the search results that show when somebody searches for a specific word at an enquiry engine.
reciprocal link
A mutual agreement between two webmasters to exchange links (i.e. they both add a link to the other’s web site on their own website). Most search engines (actually Google) are subtle enough to detect reciprocal linking and that they don’t view it terribly favorably as a result of it is clearly a manufactured methodology of generating links. Websites with reciprocal links risk being penalized.
robot
See ‘Spider’.
robots.txt file
A file that is used to tell the search engine spider that pages on a web site should not be indexed. This file sits in your website’s root directory on the internet server. (Alternatively, you’ll do a similar factor by placing tags in the header section of your HTML for search engine robots/spiders to read. See ‘Optimizing your internet ’ on p.22. for a lot of information.)
Sandbox
Many SEO experts believe that Google ‘sandboxes’ new websites. Whenever it detects a new website, it withholds its rightful ranking for a period whereas it determines whether or not your site could be a genuine, credible, long term site. It will this to discourage the creation of SPAM websites (sites which serve no helpful purpose other than to spice up the ranking of another website). Likewise, if Google detects a sudden increase (i.e. many tons or thousands) in the number of links back to your web site, it may sandbox them for a amount (or of course penalize you by lowering your ranking or blacklisting your web site altogether).
SEO
Search Engine Optimization. The art of constructing your web site relevant and necessary so that it ranks high in the search results for a explicit word.
SEO copywriter
A ‘copywriter’ who isn’t solely proficient at web copy, but also experienced in writing copy that is optimized for search engines (and can thus help you achieve a higher search engine ranking for your web site).
search engine
A groundwork engine is an on-line tool that permits you to go looking for websites that contain a specific word or phrase. The foremost well known search engines are Google, Yahoo, and MSN.
web site map
One page that contains a list of text links to every page in the positioning (and every page contains a text link back to the positioning map). Think of your website map as being at the center of a spider-web.
SPAM
Usually refers to unwanted and unrequested email sent en-masse to non-public email addresses. Additionally used to seek advice from websites that seem high in search results without having any helpful content. The creators of those sites set them up merely to money in on their high ranking by selling advertising house, links to different sites, or by linking to alternative sites of their own and thereby increasing the ranking of those sites. The search engines are becoming increasingly subtle, and already have terribly economical ways that to detect SPAM websites and penalize them.
spider
Google finds pages on the World Wide Internet and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders create their manner from page to page and site to web site by following text links.
Sponsored Links
Paid advertising that displays next to the natural search results. Customers can click on the ad to visit the advertiser’s website. This is how the search engines build their money. Advertisers set their ads up to show whenever someone searches for a word which is related to their product or service. These ads look almost like the natural search results, however are normally labeled “Sponsored Links”, and normally take up a smaller portion of the window. These ads work on a Pay-Per-Click (PPC) basis (i.e. the advertiser solely pays when somebody clicks on their ad).
submit
You can submit your domain name to the search engines thus that their ‘spiders’ or ‘robots’ can crawl your site. You can additionally submit articles to ‘article submission sites’ in order to have them printed on the Internet.
text link
A word on a internet page that the reader will click to go to another page. Text links are normally blue and underlined. Text links are what ‘spiders’ or ‘robots’ use to leap from page to page and web site to website.
URL
Uniform Resource Locator. The address of a particular page revealed on the Internet. Normally in the form http://www.yourbusinessname.com/AWebPage.htm.
web copy
See ‘copy’.
internet copywriter
A ‘copywriter’ who understands the distinctive needs of writing for an online medium.
webmaster
An individual accountable for the management of a specific website.
wordcount
The amount of words on a particular web page.
World Wide Internet (WWW)
The vast array of documents published on the Internet. It’s estimated {that the} World Wide Net currently consists of approximately 11.5 billion pages.
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