Cross-sell Your Products To Greater Revenue
Cross-selling is a great way to boost sales without much effort. Amazon has been named as the innovator in Internet cross-selling and because of their (large) investment in this sales technique, the rest of the Ecommerce world has established a winning way to boost sales and that’s what top web site ecommerce hosting shopping cart are introducing cross-selling feature as well.
It’s obviously come to a good results for them, so why shouldn’t it work for you??
Sales information:
* Repeat customers spend 30% more on average than new ones.Repeated customers will spend about 30% more on average than new ones.
* Merchants report that referrals among repeat customers are in excess of 100% more than non-customers.
* Studies have pointed out that it can cost up to 6-10 times more to market something to a prospect than to offer that same thing to an existing customer.
* Up to 65% of a company’s dealing comes from present customers.
That’s wonderful, but how do you go about utilizing benefits of the power of cross-selling?
A number of secure ecommerce shopping cart solutions accommodate cross-selling features. At InstanteStore, this feature can be activated at the Feature Activation page (it’s under the Manage Your Store heading on the Admin Control Panel). There you can select to either manually or automatically select products to cross-sell.
The manual selection process requires deciding certain products to cross-sell, providing you to alter the products that will be shown as cross-sell products. For example, you can cross-sell specific bicycle helmets that would go best with exact same bicycles.
The automatic selection process will instantly group products that are bought together by customers at your store as cross-sell items. This is particularly useful if your store features products or services that customers tend to buy in bundles.
Cross-sell items are noticeable displayed at the product page as well as on the shopping cart. This gives customers the chances to very easily add products that they may find wonderful to their shopping carts.
Cross-selling tips:
* Cross-sell products that are obviously related. For instance, if your customer just purchased a bicycle, you could suggest lamps, mobile pumps and carriers.
* Timing is key. The InstanteStore shopping cart application features a cross-sell on final payment page option that will exhibit cross-sell items at one of a kind prices on the final payment/thank you page after a customer has just completed an order. Research shows that customers who’ve just bought something are probably in the mood to splurge even more, so providing customers who’ve just bought something related products at a discount is a reliable way to fully capitalize on their purchasing momentum.
* Try giving a mix of product prices. You don’t usually have to always cross-sell only low-priced products. Low-priced products are good for impulse buys but products that meet customers’ needs head-on can go for higher prices.
If you are getting a top web site ecommerce hosting shopping cart like InstanteStore, then you should make great use of the tools that are offered. The cross-selling feature has turn out extremely useful for quite a few merchants over the years. If you already have a wonderful customer base and want to raise your sales figures, this element is certainly something you should try.